Strong Tights, Stronger Friendships

Happy International Friendship Day, Hedoines!

Remember last year's International Friendship Day? When we painted the picture of two friends turned roommates, and incidentally, co-founders of a tights empire? Well, guess what? We're still here, still giggling, and still giving you treats!

Let's do a quick recap: The walls of our flat turned into a startup incubator (and warehouse), and we bravely exchanged nights out for all-nighters and peaceful sleep for restless hustle.

Our friendship doubled as a crash test dummy, thrown against obstacles, each leaving a dent but never breaking us. Sweatpants became the new haute couture, energy prices threw a wrench in our Italian production line, and then, to top it all off, a hearty recession. But hey, a little external chaos is nothing against a hearty dose of internal resilience, right?

Despite every pitfall, we’ve always found a way to sprint to the victory lap. Hedoine has become a radiant beacon of rebellion in a sea of traditionalism, a symbol of quality, innovation, and sustainability.

Our tights have graced over six figures of fabulous legs worldwide!

And the accolades? Oh, they keep rolling in! From Marie Claire, Vogue to Harper's Bazaar, and even The Financial Times, How to spend it - our products and brand have been celebrated far and wide.

Named a Walpole Brand of Tomorrow, showered with awards, and backed by high-profile advisors (former CEOs of Jimmy Choo and Wolford, no less), the thrills just keep coming.

Yet, our biggest joy is you—our beautiful community of Hedoines, who shower us with love and support, sometimes in the form of actual love letters (you guys are the best!). You give us the enthusiasm and vigor to navigate the stormiest of seas, and for that, we're eternally grateful. As we celebrate International Friendship Day, we’re reminded of our unyielding bond and incredible journey.